Luvs just announced on Facebook that they have a new look coming out. The diapers are supposed to be the same, just a new design. When Pampers recently changed their look for both Swaddlers and Cruisers, the prices on the old packaging plummeted at Target. If you have any of those $2.50/1 Luvs coupons from their mailers, or any Luvs coupons for that matter, I'd stuff them in your purse in case you happen upon a good sale. Keep your eyes peeled!